Gamified lead capture people actually finish
Mask a teaser, gate it with an email, and turn every question into a qualifying field. secret.pics makes one image a branded campaign that grows your list — and every game people share carries your brand to a new audience.
Every answer is a data point
Players answer your questions to unlock each mask — so unlike a plain email form, each lead arrives with their responses attached. Ask their role, their budget, their favourite product: your quiz questions become qualifying fields, and you export the whole profile, not just an address.
- Every mask question becomes a lead field
- Answers tied to each captured email
- Export the full profile to your CRM
Built for campaigns like these
Lead-capture campaigns
Gate the reveal behind a verified email. Everyone who wants to see the picture joins your list — with consent, tracked end to end.
Product launches & reveals
Tease a new product behind masks and let your audience unlock it together. Suspense that spreads on its own.
Events & trade shows
A booth game or webinar warm-up that collects contacts while people play. Point a QR code at the link; leads flow to your CRM.
Newsletter & audience growth
Give people a real reason to subscribe — a reveal, a code, a prize — instead of a plain sign-up box.
Everything you need to run it
Verified email gate
Ask for a real, confirmed email before the first mask — no junk addresses in your list.
Funnel analytics
Track views, players, completions and mask-by-mask drop-off. See exactly where people stop.
Export to your CRM
Download leads and their answers as CSV, or sync to HubSpot, Mailchimp and Zapier on higher plans.
Your brand, not ours
Custom logo, colours and rewards — up to a full white-label on your own domain.
Consent & GDPR-ready
Built in the EU, with consent capture and a DPA on request — compliant list-building by default.
Virality included
Every game is shareable by design, so your campaign reaches players your ads never will.
See it in action
Every example below is a real, playable game — try one, then build your own in minutes.
How a campaign works
Mask your image
Upload a product shot or teaser and cover it with challenges — quiz questions or photo tasks.
Gate it with an email
Turn on the email requirement. Players confirm a real address before they can start.
Share & collect
Send one link — in a newsletter, on social, or via a QR code at an event. Leads and answers land in your dashboard.
Export & follow up
Download or sync your enriched list, and see which masks converted best.
The math that pays for itself
Interactive campaigns capture emails at a fraction of typical ad costs — and a qualified profile is worth far more than a bare address. A single campaign that collects a few hundred leads can cover a year of secret.pics, and the shared game keeps working long after the campaign ends.
Results vary by industry, offer, and audience.
Ready to run your first campaign?
Tell us what you’re planning and we’ll get you set up.
Book a demo